NO AD

Posted by on Jul 10, 2014 in Apps, Augmented Reality | No Comments

noad_WPshown
I posted about Heavy and PublicAdCampaign collaboration Re+Public a few months ago, now they’ve released the beta for their app NO AD and are planning on launching an augmented reality art campaign in the NYC subways in September.

With the nascent AR hardware like Google Glass, Vuzix, and the recently acquired by Microsoft Osterhout becoming more prevalent, strategies for integration of the digital into the virtual will become more relevant and pervasive. Re+Public’s approach of replacing gaudy advertisement with curated art is a provocation at the moment, but what happens to advertising if you can program your Corning Automotive Windshield to replace every billboard with a Stephen Glassman Greenboard? It’s a little simplistic to expect a seven billon dollar industry to simply cave, but what would be the outdoor advertising’s response to their version of TiVo? How do you do product placement in the physical world?

Re+Public : Austin + Perth

Posted by on May 20, 2014 in Augmented Reality | No Comments

This is a pretty interesting project from Heavy, where the wheatpaste mural acts as an intricate QR code. This is one of the most robust AR projects I’ve seen in terms of detail and motion overlays, if you’ve seen larger post them in the comments.